Our story

Built by a professor, run by his son.

Science-backed oral care, made accessible. Founded under Tyjito Biotech Ltd.

Prof. Bakr Rabie, PhD

Co-founder · Chief Scientific Officer

Professor of Orthodontics, University of Hong Kong · PhD, Northwestern University
PhD, Master of Science, Certificate of Proficiency in Orthodontics — Northwestern University
Internationally published and award-winning researcher

Prof. Rabie's research into plant-derived flavonoids and their interaction with harmful oral bacteria led to the paeoniflorin active at the heart of DENT-TASTIC — decades of scientific inquiry distilled into every tube.

Adam Rabie

Co-founder · CEO

Hong Kong-raised entrepreneur with a global perspective
International school education and university programs spanning three continents
Drives commercial strategy, brand development, and international expansion

Adam brings his father's science to market — combining a founder's drive with a commercial vision for accessible, transparent oral care under Tyjito Biotech Ltd.

Credentials

The science behind DENT-TASTIC, led by Prof. Bakr Rabie.

Northwestern University graduate
PhD in Orthodontics, Northwestern University
Professor of Orthodontics — globally published
Professor of Orthodontics, University of Hong Kong — 19 years
Internationally published and award-winning researcher

Current academic title & institution: Professor of Orthodontics, University of Hong Kong

Our mission

Promote better oral healthcare with natural active ingredients, scientifically backed.

Without triclosan. Without SLS. Without compromise. One product, formulated by a PhD orthodontics professor, available worldwide.

Research & Recognition

DENT-TASTIC is built on decades of peer-reviewed research and internationally recognised science.

Published & award-winning

An internationally published, award-winning researcher — his work has been recognised with academic awards in the field.

19 years at the University of Hong Kong

Professor of Orthodontics, Director of the Postgraduate Orthodontics Programme, and Chairman of the Faculty Board of Orthodontics at the HKU Faculty of Dentistry.

Ready for healthier gums?

Paeoniflorin and peer-reviewed quercetin. SLS-free. Triclosan-free.

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